72nd Annual Fiesta Parade

72nd Annual Fiesta Parade will begin at 1 p.m. on Saturday, September 20. The parade will begin in Rock Falls and continue into Sterling, entering on 1st Ave. The Fiesta Parade is hosted by the Sauk Valley Area Chamber of Commerce's Hispanic Business Leaders Committee.

Join us for a Celebration after the parade at the Sterling Marketplace! From 3-6 p.m. we will have live entertainment, food trucks, free kids activities, and more!

Interested in sponsoring the 72nd Annual Fiesta Parade?
Sponsorship levels are listed below. Please click 'register' to sign up to sponsor the event by July 31, 2025. For questions or help registering as a sponsor, please contact Dallas at director@saukvalleyareachamber.com or 815-625-2400.

Presenting Level - $1,000
*Business/Organization mention in press release
*Logo on all parade promotional materials
*Premium Signage at the judging station
*Banner at Celebration Event
*Option to have a 10x10 booth at the Celebration Event following the parade.

Platinum Level - $500
*Business/Organization mention in press release
*Logo on all parade promotional materials
*Signage at the judging station

Gold Level - $250
*Business/Organization mention in press release
*Logo on all parade promotional materials
*Logo Size varies based on sponsorship level

Silver Level - $100
*Business/Organization mention in press release
*Logo on all parade promotional materials
*Logo Size varies based on sponsorship level

Bronze Level - $50
*Business/Organization mention in press release
*Logo or business mention on all parade promotional information
*Logo Size varies based on sponsorship level