73nd Annual Fiesta Parade
The 73rd Annual Fiesta Parade will begin at 1 p.m. on Saturday, September 19. The parade will begin in Rock Falls and continue into Sterling. The Fiesta Parade is hosted by the Hispanic Business Leaders Committee of the Sauk Valley Area Chamber of Commerce.
Interested in sponsoring the 73rd Annual Fiesta Parade?
Sponsorship levels are listed below. Please click 'register' to sign up to sponsor the event by June 3, 2026. For questions or help registering as a sponsor, please contact Dallas at director@saukvalleyareachamber.com or 815-625-2400.
Event Sponsors
Date and Time
Saturday Sep 19, 2026
1:00 PM - 3:00 PM CDT
Saturday, September 19
Parade starts at 1:00 p.m. in Rock Falls and ends in Sterling.
Location
Downtown Sterling & Rock Falls
Fees/Admission
Parade registration will open in Summer 2026.
